How It Works
We Collect Data
Customer reviews, Wisconsin licensing records, insurance verification, and business details — all from public sources.
We Score Five Factors
Each contractor is evaluated across five weighted categories totaling 100 points.
We Assign a Grade
Points map to a letter grade from A (best) to F (insufficient data). Updated as new information becomes available.
The Five Factors
Each factor is weighted to reflect what matters most when hiring a concrete flatwork contractor.
We aggregate ratings from Google, the BBB, and industry-specific platforms. But we don't just look at the star average — review volume, recency, and how the contractor handles callbacks all factor in. A shop with 120 reviews averaging 4.6 scores higher than one with 5 perfect reviews.
Wisconsin's Dwelling Contractor Certification, general liability insurance, workers' compensation, and bonding are the baseline. ACI concrete flatwork finisher certifications and manufacturer training on stamping or coating systems earn additional points.
Years pouring concrete in Wisconsin. Longevity isn't everything — but a crew that has weathered a decade of freeze-thaw cycles has proven they know how to handle base prep, air-entrainment, and joint spacing for this climate. New shops aren't penalized, just scored more cautiously.
Verified phone number, functional website, clear service area, published business hours, and photos of actual finished jobs. Contractors who make it easy to see their work and reach them score higher than those with scattered or outdated listings.
Whether concrete flatwork is their core business, not a side service bolted onto a landscaping, framing, or general contracting shop. Dedicated flatwork crews carry the right tools (bull floats, power trowels, edgers, groovers), understand control joint placement, and know when it's too cold or too hot to pour.
The Grade Scale
Points are totaled and mapped to a letter grade. Only A and B contractors are featured prominently in our directory.
Excellent reviews, verified credentials, strong track record, dedicated flatwork specialist.
Solid reputation, good credentials, and clear concrete specialization. A safe pick.
Decent but with limited information or mixed reviews. Worth a second look.
Sparse profile, very few reviews, or credential gaps. Get multiple quotes.
Not enough public data to form a judgment. Not featured in our directory.
The Fine Print
Can contractors pay to improve their grade?
No. Our grades are generated from public data and cannot be influenced by payment, advertising relationships, or listing claims. If a contractor disputes their grade, we review the underlying data — but the scoring formula applies equally to everyone.
How often are grades updated?
We refresh contractor data on a rolling basis. Major changes (new reviews, license updates, business closures) are reflected in the next monthly grading pass.
Why isn't every contractor in Wisconsin listed?
We only list contractors with enough public data to score meaningfully. If a shop has no online presence, no reviews, and no verifiable credentials, there's nothing to grade — and nothing for us to confidently recommend to a homeowner.
What if I think a grade is wrong?
Send us the specifics through our contact page. If we find an error in the underlying data, we'll correct it and rerun the score.